Our Story

I started ANESI with a simple belief: that men deserve better underwear.

The idea came to life one evening during a conversation with my brother. We were talking about how hard it was to find underwear that actually felt good — something soft, supportive, and minimal without loud logos or rough seams. That chat sparked the beginning of something bigger.

Coming from a finance background, I’ve always been detail-driven. I couldn’t shake the idea. I began researching sustainable fabrics, learning about ethical production, and sketching out what the perfect pair would look and feel like. That’s how ANESI — which means “comfort” in Greek — was born.

I wanted to build something premium, considered, and quiet. Boxer briefs made from ultra-soft TENCEL™ Lyocell, with subtle spaced branding, refined packaging, and thoughtful design touches. Not just a product — an experience.

This journey has had its challenges, but also its proud moments. One of the biggest highlights so far was being named a finalist at the Great British Entrepreneur Awards — recognition that affirmed the direction I was heading in with ANESI.

This isn’t fast fashion. It’s not trend-driven. It’s underwear reimagined as a daily essential that reflects how you move, live, and feel.

Thanks for being part of the journey.

— Shahid Saiyed, Founder of ANESI